My notes for I&E

MASTER THE MESSAGE:- LUCIAN MILES HO

 

Innovation can be for anyone

Get people to love the product

Turn products into art forms 

WHY DO PEOPLE LIKE APPLE:- ABEL 

UNDERSTAND THE NEEDS AND WANTS OF THE PEOPLE 

Simplicity

Publicity  

SAY NO TO A THOUSAND THINGS :- ERICA

Choose the best ideas from a lot of other ideas 

Focus does not mean saying yes to the thing you need to focus on. It means saying no to the other good ideas that there are.