Why people like apple?: It is because it is simple, it is user friendly, many different types of products for music and games.
Creating experiences not products: iPad was not a good device, but the software is new and very attractive, so it was sold to many people from around the world. Also, iTunes made listening music a lot easier compared to the olden times.
Sell dreams not products, his dreams means he is selling what people want, he sold peoples dreams. And he followed his dreams and improved his product further.